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Creating content for your business website

Many people believe that content creation is highly involved and not for everyone. However, it is possible to create a wealth of content without getting overwhelmed by the process. Many content creators start unsure whether they should proceed, but with time they can get better and create what they need.

Content Idea Goals

There are different kinds of goal setting that can help you as a content producer. The first of these is to create clear goals for your content. It would help if you had clear ideas about the scope and purpose of the piece before you write it. If you know what you need and simply start writing, that content may stray from the message. It can also stray from the very point of creating it. By knowing the end goal of each piece, you can stay directly on topic and create content that is tailored for your exact needs.

Timing Goals

Another type of goal to set is timing goals. It can be intensely nerve-wracking to have a blank screen and know that you need to write 20 pages of content. Often, however, there is no need to produce that much content. And, you can parcel it out so that you are writing for a short period each day until you reach your goals. You may budget just a half-hour a day, and this is enough to give you a significant amount of content after a couple of weeks. As you get more accustomed to the work, you can expect to get more and more done during the time you have allotted for it.

Write Toward an Audience

Who is your audience? If you can’t answer that, your content may not reach them. Look at who buys from you and why. What do they have in common? Why should they seek out your business? When you write your content, imagine that you are talking to those people. You need to cater your content toward them, keeping their attention and understanding their problems. The key is to get your audience to identify with what you write.

Creating That First Draft

In the beginning, you may be nervous about trying to think up enough to populate your content. This can make it jarring to have to stop and edit your work. When you’re on a roll—stay on a roll. Keep writing until you have that first draft completed. Then, you can edit it and make changes as needed. You may have ideas that seem terrible, but they may sound better when fleshed out. Just be sure to write them so that they aren’t lost. If they work well, you can keep them. If they don’t, cutting is a part of the editing process.

Find a Few Tools

There are plenty of tools out there to help content creators with their written works. This includes software like Grammarly (a favorite at J&J) that can help with the grammar and word usage aspects of your content. It’s a browser extension that points out mistakes right on the text itself. There are also scheduling tools that can show you how productive you are and help you to remember to write that day. is an excellent resource for building the vocabulary of your content. 750 words is a site that can help you to get into your daily writing habit. If you get distracted easily, you can use a site like ZenPen to minimize distractions. Surfer can help to analyze your work as you write it, and it offers SEO help such as keyword density. It also gives you a quality rating and shows you how your writing stacks up to the competition.

Record Your Text

If you still have trouble writing your content, you may be overwhelmed by the process. It can help if you change your format and go to speech recognition instead. If you know what you want to say but are having problems saying it, this can be a big help. Just use a talk-to-text app or software to take your spoken words and turn them into written content. Then, you can edit it and have a compelling finished product. is one tool that transcribes your voice in real-time. Happy Scribe will do the same (the one we use), and it has been taught a wide variety of accents. When you have a speech-to-text tool, you can expect your writing to be much faster than it would if you typed it all. People speak at around 150 words per minute, and they only type at 50 words per minute.

Many people start out unsure in content writing, but people often find that the results are rewarding. However, if you’re still overwhelmed or don’t have the time to create your own content, you don’t have to go without it. We offer content creation services, and we’d be happy to talk to you about your content needs.

Still feel like you'll never have time to create content?

If that’s the case, we offer content creation services, and we’d be happy to talk about them with you.

Let's discuss your content needs.

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