Your Google Business Profile is the front door people try first in local search results. Not your website. Not your Facebook page. It’s the place where someone with a leaking pipe, a dead AC, or a flickering breaker decides who gets the call.
That’s why Google Business Profile post ideas 2026 can’t be random. For local SEO, you need a weekly rhythm that’s easy to keep, even when the crew’s booked out and the phone won’t stop.
This guide gives you a plug-and-play system: a 52-week theme plan, plus ready-to-edit templates you can reuse all year.
What’s changed for Google Business Profile posts in 2026 (and what still works)
In 2026, with AI Overviews and the Map Pack changing visibility on Google Maps, the Google Business Profile pages that look alive tend to win attention. Posting once a week is the simple signal that you’re active, available, trusted, and it improves your online visibility. Google Posts still show as short updates on your profile, and most are time-sensitive (many placements fade after about a week), so a weekly cadence stays fresh without becoming a burden. This consistent activity also supports local SEO.
Keep your posts built on three rules:
First, use real photos. Jobsite shots, before-and-after images, team photos, and short clips beat generic stock every time. Clear, well-lit images also help people feel safe choosing you.
Second, pick a post type that matches the moment. Use Updates for tips and proof, offer posts for limited promos, and event posts for date-bound pushes (like “Spring Tune-Up Week”).
Third, stay within Google’s policies. Don’t repeat the same post every week with tiny edits. Don’t make claims you can’t prove (“#1 cheapest,” “guaranteed same-day” if you can’t always deliver). Keep your business name accurate, keep hours accurate (holiday hours matter), ensure your primary business category and NAP consistency align as key ranking factors, complete verification, and avoid spammy wording. When in doubt, follow Google’s official Google Business Profile content rules and “represent your business” guidelines (these are the ones tied to suspensions).
If you want a quick refresher on the basics of using the tool, see the Digital Culture Network’s Google Business Profile guide.
CTA buttons that match your goal (so posts drive revenue)
A post without the right CTA is like a yard sign with no phone number. Pick one primary action and stick to it for the week:
- Call now: Best for emergency trades (plumbing, HVAC, locksmiths, electrical).
- Request a quote: Best for higher-ticket work (roofing, remodel-related trades, landscaping projects).
- Book online: Best when you have a scheduler (cleaning, pest control, tune-ups, maintenance plans).
Keep the post focused on one next step. If your team is slammed, don’t push “Call now” for non-urgent work. Push “Request a quote” so leads queue up cleanly.
The 52-week posting plan (weekly themes you can repeat every year)
Weekly posts are a cornerstone of customer engagement for small businesses, particularly when shared on your Google Business Profile. Use this as your backbone. The themes are simple on purpose, so you can swap in seasonal hooks (freeze warnings, storm season, back-to-school, holiday hosting, year-end budgets) based on your market. The plan includes FAQ posts and behind-the-scenes content to build trust.
| Week | Theme | Week | Theme |
|---|---|---|---|
| 1 | New Year maintenance reminder | 2 | Winter safety tip |
| 3 | Before-and-after job | 4 | FAQ of the week |
| 5 | Tool or truck spotlight | 6 | Review spotlight |
| 7 | Team intro | 8 | “What it costs” range |
| 9 | Spring prep tip | 10 | Offer (7-day push) |
| 11 | Jobsite story | 12 | Common mistake to avoid |
| 13 | Seasonal checklist | 14 | Local neighborhood highlight |
| 15 | Service add-on upsell | 16 | Warranty or guarantee clarity |
| 17 | Emergency readiness tip | 18 | Behind-the-scenes process |
| 19 | Before-and-after job | 20 | Review spotlight |
| 21 | Summer comfort tip | 22 | Safety reminder |
| 23 | Event week (tune-up week) | 24 | FAQ of the week |
| 25 | Storm season prep | 26 | Generator or surge topic |
| 27 | Heat, humidity, pests tip | 28 | Offer (mid-summer) |
| 29 | “Meet the tech” | 30 | Jobsite story |
| 31 | Back-to-school schedule push | 32 | Review spotlight |
| 33 | Maintenance plan reminder | 34 | DIY warning (when to call) |
| 35 | Fall prep tip | 36 | Before-and-after job |
| 37 | Seasonal checklist | 38 | Commercial service highlight |
| 39 | Community photo | 40 | Offer (pre-holiday) |
| 41 | Holiday hosting prep | 42 | FAQ of the week |
| 43 | Safety reminder | 44 | Review spotlight |
| 45 | Winterizing tip | 46 | “What we inspect” breakdown |
| 47 | Year-end booking push | 48 | Behind-the-scenes process |
| 49 | Before-and-after job | 50 | Team gratitude post |
| 51 | Last-minute offer | 52 | Next-year planning tip |
Use the same weekly post themes every year and just swap the details: the neighborhood, the season, the job photos, the offer window.
10 ready-to-edit Google Business Profile What’s New post templates for service area businesses (local services)
Each template includes what to write, what to show, and what button to pick. Replace the brackets, keep the rest.
Template 1: Before-and-after proof
Headline: Before and After: [Service] in [Neighborhood]
Body: Here’s a quick look at a [problem] we fixed this week in [area]. The “before” photo shows [what went wrong]. The “after” shows a clean, safe setup that’s ready for daily use. If you’re seeing similar signs (like [symptom 1] or [symptom 2]), it usually gets worse fast.
CTA: Request a quote
Photo/Graphic: Split-image before vs after
Optional UTM: /[service-page]?utm_source=gbp&utm_medium=post&utm_campaign=before_after
Template 2: Seasonal weather hook
Headline: Cold snap tip: protect your [system]
Body: When temps swing, small issues turn into big repairs. This week’s quick tip: [1-sentence action]. If you notice [sound/smell/leak/weak airflow], don’t wait for a full breakdown. We can check it, explain what’s happening, and give options that fit your budget.
CTA: Call now
Photo/Graphic: Tech checking equipment, simple “3 signs” overlay
Optional UTM: /[seasonal-service]?utm_source=gbp&utm_medium=post&utm_campaign=weather_tip
Template 3: FAQ (trust-builder)
Headline: FAQ: How long does [service] take?
Body: We get this daily. Providing answers directly in our Google Business Profile helps capture zero-click searches on Google Maps. Most [services] take about [time range], depending on [factor 1] and [factor 2]. The fastest way to get an accurate answer is a quick look at your setup. We’ll walk you through what we find, then you decide. No pressure, no mystery fees.
CTA: Book online
Photo/Graphic: Simple “Time range + factors” graphic
Optional UTM: /[booking]?utm_source=gbp&utm_medium=post&utm_campaign=faq_timing
Template 4: Review spotlight
Headline: Customer review spotlight from [City]
Body: “[Short quote from customer review]”
That’s the kind of feedback we work for in our customer reviews. If we helped you with [service], thank you for trusting our crew and leaving a customer review. If you’re comparing providers right now, we’re happy to answer questions, give a clear estimate, and show up when we say we will. Check out more customer reviews on our Google Business Profile.
CTA: Request a quote
Photo/Graphic: Team photo, branded quote card
Optional UTM: /[quote]?utm_source=gbp&utm_medium=post&utm_campaign=review_spotlight
Template 5: Safety reminder (high share value)
Headline: Safety reminder: don’t ignore [warning sign]
Body: If you notice [warning sign], stop and call a pro. It can lead to [risk] and damage that spreads. We see this most often in [season] when homes are under extra strain. A quick check now can prevent an emergency later, and it usually costs less than you think.
CTA: Call now
Photo/Graphic: Close-up of warning sign, “Stop and call” text
Optional UTM: /[emergency]?utm_source=gbp&utm_medium=post&utm_campaign=safety
Template 6: Offer (tight, time-bound)
Headline: This week only: [Offer]
Body: For the next 7 days, get [offer details]. This is a good fit if you’ve been putting off [problem]. We’ll confirm what you need, explain the options, and get you scheduled fast. Limited slots so our team can keep quality high.
CTA: Request a quote
Photo/Graphic: Clean offer card with end date
Optional UTM: /[offer]?utm_source=gbp&utm_medium=post&utm_campaign=weekly_offer
Template 7: Meet the team
Headline: Meet [Name], our [Role]
Body: Say hi to [Name]. They’ve helped customers in [City/County] with [service type] for [X years]. Their favorite part of the job is [human detail]. When you book with us, you’ll know who’s coming and what to expect, from arrival time to cleanup.
CTA: Book online
Photo/Graphic: Portrait at jobsite, name tag overlay
Optional UTM: /[about]?utm_source=gbp&utm_medium=post&utm_campaign=team
Template 8: “What we check” mini-checklist (without the fluff)
Headline: What we inspect during a [service] visit
Body: A solid visit is more than a quick glance. We check [item 1], [item 2], and [item 3], then we test for [result]. If something’s off, we show you photos and explain the fix in plain words. It’s your call how you want to move forward.
CTA: Request a quote
Photo/Graphic: 3 icons for the checks, plus a real job photo
Optional UTM: /[service]?utm_source=gbp&utm_medium=post&utm_campaign=inspection
Template 9: Jobsite story (local + real)
Headline: Today’s job in [Neighborhood]
Body: We got called out for [problem]. The cause was [simple explanation], and the fix was [fix]. The best part is the customer now has [benefit]. If your place is showing the same pattern, send us a few photos or book a visit. We’ll point you the right way.
CTA: Call now
Photo/Graphic: 1 job photo, 1 “after” photo
Optional UTM: /[contact]?utm_source=gbp&utm_medium=post&utm_campaign=job_story
Template 10: Maintenance plan nudge (recurring revenue)
Headline: Stay ahead of repairs with [Plan name]
Body: Repairs usually start small, then turn loud and expensive. Our maintenance plan covers [what’s included] and helps catch issues early. You’ll also get [perk]. If you want fewer surprises this year, we’ll help you pick the right schedule for your home and system.
CTA: Learn more
Photo/Graphic: Simple plan benefits graphic, friendly team photo
Optional UTM: /[maintenance]?utm_source=gbp&utm_medium=post&utm_campaign=plan
A simple repurposing workflow and SOP (so posts don’t die on your to-do list)
Repurpose from what you already have: yesterday’s job photos, three common customer questions, and one recent review. That’s a month of posts without “thinking time.”
Keep your SOP lightweight: one person drafts (office admin or marketing), one person approves (owner or ops manager), and one person posts (same day every week), optimizing the call-to-action for best results. Store photos in a shared folder labeled by date and job type, then reuse the best shots for before-and-after, FAQs, and safety reminders.
For broader context on how service area businesses and small businesses are using Google Business Profile (formerly Google My Business) in 2026, see Birdeye’s Google Business Profile guide.
Wrapping it up
Weekly posts on your Google Business Profile aren’t about being chatty. They’re about showing proof, staying current, and giving people a clear next step as part of effective profile optimization and local SEO. Maintain profile velocity to build a strong digital presence, use the 52-week theme plan, rotate the templates, keep your claims honest and your photos real, and double-check your business description for accuracy. These are key ranking factors. Do that for a quarter, and your profile won’t look like a forgotten sign; it’ll look like a business that’s open, ready, and trusted.
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