Sure, shouting from the rooftops gets attention—but your brand’s personality deserves to shine in far more strategic places than that.
Consistency in how you communicate isn’t just a nice-to-have; it’s the foundation of customer trust, meaningful engagement, and lasting loyalty. When your current and future customers can instantly recognize your brand’s unique tone and style, you’ve achieved something powerful: you’ve become unforgettable.
The challenge? Many businesses miss golden opportunities to reinforce their brand personality across various customer touchpoints. Let’s explore seven places where your brand voice should be loud, clear, and unmistakably you.
1. Website Copy
Every page on your website is a conversation with a future or current customer. When someone lands on your homepage, hits your services page, or reads your about us section, they should know your brand.
Don’t let your product descriptions fall flat with generic language. Instead, let your personality shine.
2. Newsletters
Email newsletters offer something rare in today’s fast-paced digital world: space to breathe and connect authentically with your clients and future clients.
Your social posts compete for attention; however, your newsletter lets you dive deeper into the subject while showing what makes your brand unique. This is your chance to truly let your brand personality shine.
3. Customer Support
Here’s where many companies drop the ball: they treat customer service interactions like robotic transactions rather than relationship-building opportunities.
Your support team represents your company in some of the most critical moments, when customers need help. Whether it’s a chat message, email, or phone call, every interaction should reflect your brand. Whatever defines your company brand should be present even when solving a customer’s or client’s problems, maybe even more so during these times.
4. Offers and Advertisements
Your promotional content often serves as someone’s first impression of your brand. It’s make-or-break time.
If you’re running Google ads, print or TV ads, promoting special offers, or giveaways, your brand personality must come through. Don’t Be Generic. Don’t Become Part Of The Noise. Be Distinctive! People remember your genuine personality, especially when they first interact with your brand.
5. Error Messages
Yes, even your 404 pages and error messages are branding opportunities—and they’re surprisingly effective ones.
Think about Amazon’s approach: their error pages feature adorable dog photos with playful messaging that turns a frustrating moment into something fun and memorable. When users hit a dead end, you can show them a generic 404 message or reinforce your brand’s personality. I love personalizing my clients’ 404 pages. It’s so much fun (some don’t even know I’ve done it).
6. Tutorials and Educational Content
Instructional content doesn’t have to read like a sterile manual.
When you’re teaching customers how to use your product or service, you have a captive audience. This is a great time to use your brand voice. This does two things: it makes the information more engaging and strengthens the relationship between your brand and your new customer. This helps build the all-important know, like, and trust factors needed to succeed.
7. Guest Posts and Collaborative Content
When you step outside your own channels—whether writing for another publication, appearing on a podcast, or partnering with another brand—you’re introducing yourself to new audiences.
This is not the time to water down your personality or adopt someone else’s tone. Stay true to who you are. Your distinctive voice is exactly what will make you memorable to these fresh audiences and potentially convert them into followers, subscribers, or customers.
The Bottom Line
Your brand voice isn’t just for your “main” content. It belongs everywhere your audience might encounter you—from the expected places like your website to the overlooked corners like error messages and support tickets.
Consistency builds recognition. Recognition builds trust. And trust? That’s what transforms casual browsers into loyal customers who not only remember you but actively choose you over the competition.
So take a fresh look at all your customer touchpoints. Where can you amplify your brand personality? Where have you been playing it too safe? The opportunities are there—it’s time to make every word count.