Print Advertising
For a few years, you’ve been hearing “print is dead” by advertising professionals. Many newspapers are going completely digital. On the Treasure Coast, traditional newspapers and magazines are still a great way to reach certain segments of the population.
One of the most significant benefits of print advertising is its ability to reach a highly targeted audience. Businesses can choose to advertise in publications that cater to a specific demographic, such as a sports magazine for a sports-related product or a parenting magazine for a child-related product. This ensures that the message is reaching the right people, which can lead to higher conversion rates and return on investment.
Another advantage of print advertising is its longevity. Unlike digital ads, which can disappear from a user’s screen with just a click, print ads can stay in circulation for weeks or even months, providing businesses with more extended exposure to potential customers. Additionally, print ads can be kept and shared, which can increase their reach even further.
Next time you’re in the check out line in Publix take a look at the magazine section, print is far from done; you just have to know how to utilize it and get the biggest bang for your buck. We can help you target your most profitable customer and motivate them to choose your company over another.
Services:
- Magazine Advertising
- Newspaper Advertising
- Playbill Advertising
- Program Advertising
GRAND HARBOR
This ad was designed to be used in both magazines and newspapers locally and in the Northeast. The ad shows how beautiful homes are and the Grand Harbor lifestyle that goes with them.
FLORIDA EYE INSTITUTE
Florida Eye Institute asked us to do a series of ads to run in Vero Beach, Sebastian, and Fort Pierce highlighting each of the 6 doctors. This was a very successful campaign it made both existing patients and new feel an even greater personal connection to the doctors.
DISNEY VACATION CLUB
This ad ran in local and travel magazines as well as event programs. it acted as a general awareness ad showing all of the amenities the Vero Beach resort has to offer.
GREENS +
This ad was used to introduce the new organic line. The ad ran in health and nutrition magazines in both the US and Canada.
DRS
A very targeted campaign for this ruggedized computer marketed to the military and police. We help clients find those niche markets all the time and design ads to motivate the reader.
DOOLEYS LIQUEUR
This series of ads ran in both the US and Europe. Simple, clean and well, yes a bit provocative brand awareness. When these ads started running we saw a large increase in website activity and ultimately sales.
HORIZON NURSERY
We just love it when an image and a headline does the trick. Just that simple just the beautiful.
What Our Clients Are Saying About Us
There are several key elements that can contribute to making a great print advertisement:
Attention-grabbing headline: The headline is the first thing that readers will see, so it’s essential to create a headline that catches their attention and makes them want to keep reading.
Engaging visual: The visual element of the advertisement should be visually appealing and relevant to the message of the advertisement. The use of color and images can be effective in creating an emotional connection with the audience.
Clear message: The message of the advertisement should be concise and clear, communicating the key benefits or features of the product or service being advertised.
Call-to-action: A clear call-to-action should be included, telling the reader what action they should take after seeing the advertisement, whether that be to visit a website, make a purchase, or contact the company.
Targeted audience: A great advertisement should be tailored to its target audience, using language and visuals that resonate with their interests and needs.
Unique selling proposition: A unique selling proposition (USP) can help differentiate the product or service being advertised from competitors, highlighting a unique benefit or feature that sets it apart.
Brand identity: The advertisement should be consistent with the brand’s overall identity, using the brand’s logo and colors to reinforce brand recognition.
Overall, a great print advertisement should be visually appealing, attention-grabbing, and effectively communicate the benefits of the product or service being advertised to the target audience here in Vero Beach, Sebastian, Fort Pierce, and Melbourne.
Local Publications Include:
- Vero Beach Magazine
- Vero Beach 32963
- Vero News/Sebastian River News
- The Press Journal
- Inside Track Almanac
- Hometown News Vero Beach
- Indian River Magazine
- St. Lucie Voice