Engaging your email list is critical to the success of your business, but it can be challenging to do if you don’t clearly understand who your audience is. Segmenting your list is a great way to ensure that you’re tailoring your content to the right people, and it can also help you avoid spamming or
If you’re a business owner or marketing director, you know that quality content is critical. Content can help businesses attract new customers, retain current customers, and generate more revenue. But not all content is created equal. Some types of website content are more effective than others at achieving these goals. One type of particularly effective
Print advertising is a marketing strategy that has been around for centuries, but it remains a popular and effective way for businesses to reach their target audience. Print advertising can take many forms, from magazine ads to billboards, and each has unique advantages and challenges. One of the most significant benefits of print advertising is
You often hear the term ‘you need to have original content’ if you want good rankings in Google, but what does original content mean, and why is it so important? What’s considered original content? In the exact sense of the term, original content is something that was never said before, i.e., content that was never
How well-educated are you on privacy laws? Your answer may run the gamut from “I know just enough to get by” to “Not much, because it’s too boring to pay attention to.” But if you own or manage a website, privacy compliance should be on your list of top five things to get familiar with!
Many people believe that content creation is highly involved and difficult. However, it is possible to create a wealth of content without getting overwhelmed by the process. Many content creators start off unsure whether they can do it, but with time they can get better and create all the written content they need. Content Idea
Over the last decade or so, there’s been a distinct rise in the push for “from home” work. Whether you call it remote working, virtual working, or a chance to stay in your pajamas all day, working from our own house has increased in desirability in recent days. Which is perfect for the tumultuous times
It’s a new year, which means it’s time for new goals! You may have been thinking about starting a vlog on your WordPress site and YouTube for a while, but there’s no time like the present. The vlogging craze continues to grow and spread, reaching all corners of the globe. As of 2019, there were
If you have a WordPress site, one of the big questions that will arise is, “Do I really need to install all the updates WP suggests?” WordPress will suggest updates on a regular basis, usually centered around updates for plugins, themes, and for WordPress itself. Is it worth the time and trouble to install these
How many purchases have you made online in the last month? These days, it’s more common than not. And the internet has spoiled us with ready access to just about everything. Whether you’re scouting out your next television or ordering from a monthly meal delivery service, online purchases are everywhere. And where there is the
