Branding is more than simply slapping your logo on letterhead and business card. Although there are loads of definitions, we believe, a brand is a promise. And guess what? You don’t even own it. It resides in the minds of your clients, prospects, suppliers and other business associates. It’s their expectations of doing business with
Website visitors aren’t that different from customers’ that visit a store. Visitors peek at each new page, skim some of the content, and click on the first link that is of interest or slightly resembles the information they’re looking for. In most cases, large parts of the page don’t even get look at. Most website visitors search for something useful and clickable; as
From day one, the advertising gods have preached to us that one of the easiest ways to draw attention to your message is by utilizing white space. From day one, I think the client gods have preached to them to fill it. The space surrounding a headline, image or block of text is just as
