Your contact page is one of the most essential pages on your website. It’s the page your potential customers will use to get in touch with you! Unfortunately, contact pages are frequently treated as an afterthought. This is a grave mistake because the contact page is one of, if not THE, most important page on your site. It’s easy to write them off as unimportant because they usually don’t have much going on design-wise. But that couldn’t be further from the truth; a well-done contact page could result in customer conversion.
The Five Essentials To Include on Your Contact Page
There are reasons why contact pages are so important. They provide potential customers with a way to get in touch with you, ask questions, and learn more about your business. It’s the first step in building a relationship with a customer. With that being said, there are five essentials that every contact page should have:
1. Your Business Contact Information
This may seem like a no-brainer, but you would be surprised how many businesses forget to include their contact information on their contact page! There’s nothing more frustrating than a company that is vague about its location. These days, customers are increasingly wary of businesses masquerading as local in a different continent. Showing your address is a significant trust factor for your audience. Your contact page must include your business name, address, email form, and phone number. Make sure the number is set up as “tap to call” so that a mobile user can quickly dial you by pressing the numbers.
2. A Map and Directions
If you have a physical location that customers can visit, it’s important to include a map on your contact page. This way, potential customers can easily find you if they want to drop by. You should also provide step-by-step directions on how to get to your location. This is especially important if your business is located in a difficult-to-find spot.
3. Your Business Hours
If you have regular business hours, list them on your contact page. Customers will appreciate knowing when they can reach you and whether or not you’re open on weekends. If your hours are subject to change (e.g., seasonal businesses), list the date range that the hours are valid.
4. A Contact Form
A contact form is a must-have for any contact page. It allows customers to send you a message without leaving the comfort of your website. Make sure that your contact form is easy to use and understand. Include clear instructions on what kind of information you need from the customer. The last thing you want is for a potential customer to get frustrated and give up because they can’t figure out how to use your contact form.
5. A Call-to-Action
Your contact page should have a call-to-action (CTA). A CTA is a statement or button that encourages the reader to take action. For example, your CTA could be “Send us a message” or “Get directions.” It would help if you prominently displayed your CTA on your contact page so visitors know what to do next. Make the CTA stand out by using color and whitespace.
These essential elements will ensure your contact page is up to par and provides potential customers with everything they need to get in touch with you. By taking the time to create a well-designed, informative contact page, you’re one step closer to turning website visitors into paying customers.
How To Increase Engagement on Your Contact Page
Now that we’ve gone over the essentials, let’s talk about how you can take your contact page to the next level. Here are a few tips:
Include social media buttons If you’re active on social media, include links to your profiles on your contact page. This makes it easy for visitors to connect with you on their platform of choice. Add buttons for the social media sites that you’re most active on. If you enable direct messaging on your social media accounts, this will give visitors another avenue to get in touch with you or learn more about your business. In many cases, a visitor may be able to reach you faster through direct messaging than by sending in a support ticket or email.
Include a live chat widget A live chat widget allows visitors to chat with you in real time. This is a great way to provide immediate customer service and answer potential customers’ questions. If you have resources to staff a live chat, we recommend including one on your contact page.
Include customer testimonials If you have happy customers, showcase their testimonials on your contact page. Customer reviews provide social proof that you’re a reputable business. They also give potential customers an idea of what they can expect from working with you. Include a mix of positive reviews and testimonials to give visitors a well-rounded view of your business.
Include knowledgebase or FAQ If you have a knowledgebase or FAQ section on your website, include a link to it on your contact page. This way, visitors can find answers to their questions without contacting you directly. This can save you time and resources in the long run.
If your website’s visitors can’t find answers to their questions in your knowledge base, you should provide them with a comment box or contact form. This way, they can get the help they need quickly, and it might even save you money that would’ve been spent on support or customer service costs. Plus, offering this assistance shows potential customers that you care about meeting their needs speedily – even if it means going above and beyond during non-business hours.
Your contact page is one of the most critical pages on your website. It’s your opportunity to make a good impression and turn website visitors into paying customers. Every business should have a great contact page encouraging customers to take action to achieve success. By following these tips, you can create a contact page that’s informative, user-friendly, and conversion-friendly.